Viking Cruises has just announced it has signed on to sponsor National Geographic’s first fully scripted global anthology series, “Genius,” which in its debut season tells the story of the 20th century’s most brilliant icon, Albert Einstein. The new premier partnership with National Geographic builds on Viking’s continued commitment to supporting enriching cultural programming, with current and past partnerships including PBS’ MASTERPIECE, the Los Angeles Philharmonic at The Hollywood Bowl, the Munch Museum and more. During the global premiere of Genius (on April 25 at 9 p.m. ET/PT on National Geographic channel), Viking will showcase a new brand campaign entitled “Time,” featuring Torstein Hagen, Founder and Chairman of Viking Cruises. The campaign debuts today and will rollout across additional marketing channels throughout the show’s 10-part global event series on National Geographic.
Dramatizing the stories of the world’s most brilliant innovators, season one of Genius reveals how Albert became Einstein, exploring his extraordinary professional achievements along with his volatile, passionate and complex personal relationships. Throughout the series, audiences will experience key locations of Einstein’s life, including his time in Germany (Berlin, Munich, Würzburg, Heidelberg), Switzerland (Zurich, Basel) and Austria (Vienna, Salzburg), as well as his later years in the United States (New York City, Boston) – all of which are also destinations on Viking’s river and ocean cruise itineraries.
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