Holland America Line Wins Nine Gold and Four Silver Travel Weekly Magellan Awards
In Travel Weekly magazine’s 2017 Magellan Awards, Holland America Line received an impressive nine gold awards in the categories of Premium Ship, Education Program, Direct Mail, Website, three for Marketing-TV Commercial and two for Marketing Campaign-Advertising/Marketing.
Four silver awards were earned for Advertising/Marketing, Premium Ship-Entertainment, Premium Ship-Restaurant Design and Website.
Holland America Line earned a prestigious gold award for Westerdam in the Premium Ship category. The ship recently debuted major renovations that added many new public spaces and amenities, including two firsts for the fleet: Explorations Central, or EXC, and Rijksmuseum at Sea. Westerdam also received the popular Music Walk venues Lincoln Center Stage and Billboard Onboard, the intimate Gallery Bar, a reimagined Lido Market and The Retreat area with private cabanas.
The line’s partnership with O, The Oprah Magazine earned a gold for new programming that was designed to unite the soul-stirring power of travel with the magazine’s deep commitment to connection and personal growth. Five special theme cruises feature exclusive programming developed with the magazine’s editors, along with guest motivational speakers and one very special cruise that included Oprah Winfrey in July 2017. Additionally, more than 300 cruises sailing in North America throughout 2018 have a variety of inspiring and engaging activities that bring the magazine to life on board.
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