Virgin Voyages Ship Construction Viewed as Transformative

Virgin Voyages has not shied away from being a transformative cruise line.

While there is not yet a name for the inaugural ship (scheduled to be identified in December 2019), it will be among a fleet of so-called “Lady Ships” in reference to the British phase, “your ladyship.” Representing the femininity of the vessel will be a logo and mermaid figurehead graphic on the side of the bow. The “pinup” design is intended to be in keeping with the established retro marketing of the brand as well as the ship’s adult-only nature.

Perhaps surprisingly, Virgin’s signature red is reserved mainly only for the stern and the smokestack. As smoked glass covers the bulk of the remaining superstructure, the silvery motif otherwise predominates.

Architecturally, the Virgin ship has picked up on the latest trend of vertical blunt bows cutting through the water like vintage ocean liners once did. Where the ship truly innovates, however, is by sloping its forecastle all the way to the tip. By not offsetting it back as is traditionally done, the forward ship appears more like the hood of a sleek sports car.

In summary, the Lady Ship appears to have less undulation and fewer outcroppings for a cleaner overall exterior. Ultimately, the futuristic Virgin ship design is a bold step.