MSC Cruises to debut first-ever Super Bowl commercial February 9

The 60-second ad will star two yet-to-be-revealed celebrities traveling on the cruise line’s upcoming flagship MSC World America.

The commercial will kick off a nationwide marketing campaign highlighting what sets the brand apart from other cruise options.

“Our message is clear – a cruise vacation with MSC Cruises goes beyond traditional expectations,” Suzanne Salas, EVP, marketing, e-commerce & sales, MSC Cruises USA, said in a press release.

“We offer the experience of a lifetime, seamlessly blending European style with American comfort,” Salas said. “The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”

MSC World America

The new brand campaign kicks off an exciting year for MSC Cruises in the U.S.  MSC World America will be the brand’s largest ship to serve the North American market, ushering in a new world of cruising when she sets sail from PortMiami on April 12, 2025.

The ship will offer 7- night Eastern and Western Caribbean cruises, all of which will call at Ocean Cay MSC Marine Reserve.

MSC Cruises will also celebrate the opening of the line’s new terminal at PortMiami on April 9, which will be the largest cruise terminal in the world.

Later in the year, the line will begin offering cruises from Galveston, Texas, for the first time, followed by the addition of sailings to Alaska in the summer of 2026.

MSC Cruises partnered with award-winning independent creative agency Highdive to develop the Big Game commercial.

What sets MSC brand apart

The nationwide marketing campaign will emphasize what sets MSC apart from other cruise lines:

• A commitment to the U.S. market that includes basing its newest, most modern ships at a growing list of homeports in the region
• A wide variety of onboard amenities targeting American travelers
• The award-winning MSC Yacht Club concept, offering a luxury ship-within-a-ship experience featuring enhanced suites; butler service; and private bar, restaurant and pool facilities
• The gorgeous Ocean Cay MSC Marine Reserve—a private island destination in The Bahamas with several miles of white sand beaches, turquoise waters and a range of activity and amenity enhancements coming in early 2025

MSC World America

Features on the new MSC World America include:

• Seven districts aimed at providing distinct spaces that will allow every type of traveler to choose their own vacation experience
• 19 dining venues, including the only Eataly restaurant at sea
• 18 bars and lounges, including all-new venues like All Stars Sports Bar and The Loft comedy club
• The Harbour, an all-new outdoor venue for families featuring the Cliffhanger over-water swing ride, a ropes course, a water park, a playground, relaxation areas and complimentary grab-and-go dining
• The outdoor World Promenade, featuring shopping, dining and one of the longest dry slides at sea along with fantastic ocean views
• The 3-level World Galleria, bustling with activity and lined with bars, shops and restaurants
• The largest MSC Yacht Club in the Caribbean

About MSC Cruises

Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East.

The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026 and 2027.

The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 300 destinations and welcoming more than 180 different nationalities on board.

Photos courtesy of MSC Cruises